Check out Wout Van Aert's new signature helmets from Lazer

Remember that Nike ad campaign featuring Michael Jordan from the 90s 'Be Like Mike'? No? Are we really that old? Anyway, it was incredibly cool, super successful and, most importantly, rhymed. With other athletes it's not quite so easy. Take Wout Van Aert, for example, there's not a lot you can do with that. Great rider, terrible rhyming opportunities. 'Rout like Wout'? Maybe not. 'Start like Van Aert'? Even worse, if that's possible. Answers on a postcard, please. 

While Michael Jordan was absolutely a generational athlete it's fair to say that we have a few riders in the cycling world right now who are in the process of making history themselves - and one of them is Jumbo-Visma's very own Wout Van Aert. As a three-time world Cyclocross champ, Tour de France Green jersey and nine-time stage winner, victor at Milan Sanremo, Amstel Gold Race, Strade Bianche, Gent-Wevelgem, Omloop Het Nieuwsblad and the E3 Saxo Bank Classic it's fair to say he could retire tomorrow and still go down as one of the very best riders of all time. But he's only 28, so that list is probably going to end up a whole lot longer. 

Anyway, the folks at Lazer have teamed up with Red Bull to give the Belgian his very own signature helmet. Or helmets, to be exact, because there are two of them: the top-of-the-range aero helmet - the Vento - and the mid-range Strada. 

The two helmets take their blue from the iconic blue and grey Red Bull helmets that the Austrian company sponsors, and both feature a new logo specifically designed for Van Aert himself, encorporating his intials, and bike and the Red Bull logo into a brand new design. As if that's not enough, only 1994 versions of each helmet will be made (after the year Van Aert was born) so it's a very limited edition design. 

Van Aert himself will be riding the special edition Vento at Milan-Sanremo this weekend and both he and his Jumbo-Visma team (and Lazer, of course) will be hoping that it's the new, blue helmet that crosses the line on the Via Roma for what would be his second win at La Primavera. 

If you fancy getting your hands on one of these helmets you can in fact buy them right here on Freewheel. To make your life super easy, click here for the Strada or here for the Vento. Alternatively, if you fancy a chance at winning Lazer helmets for life, you can follow the link below and enter Lazer's fantastic competition. 

GIVEAWAY! Win Like Wout (ah, that's what we should have done at the start...)

Do you want to Win like Wout and get a brand new Lazer helmet of your choice every year for the rest of your life? Find out more about the giveaway here and win Lazer for Life!