Shop local, online.

We understand people who love bike shops. From their fountain of knowledge to their convenience when we need a helping hand. We’re just like you. That’s why we are proud to support independent bike shops with every purchase made online.

The way it works is simple.


Every time you shop with us, we support your selected bike shop with a percentage of your purchase. The exact amount varies depending on the type of product(s) you bought.

Our Mission.


Our mission is to ensure that the local independent bike shops continue to thrive. They are an essential part of our cycling community (& industry). From that last minute fix, to offering group rides and a place of community, the world is a better place with them! So, when you make a purchase with Freewheel you can feel happy in the knowledge that you are supporting local bike shops too.

Collect Locally.


We’re not silly, we know we don’t sell absolutely everything online, however choosing to Click & Collect from your nearest bike shop will give you a chance to see all the additional treasures your local store has - you never know, they might have just the thing you were looking for.



Thanks to you, we have already supported over 400 stores financially and helped increase their own network of loyal customers. And we don’t want to stop there!

Stay in touch to see what else we have in store.