Join Us

Join the Network

We are passionate about supporting and championing as many independent bike shops as possible, so it’s more the merrier on Freewheel. If you are an independent bicycle store, with a bricks and mortar shop that is accessible to customers, then we’d love to hear from you.

How do I join?


To be part of the Freewheel network you need to have a trade account with Madison Cycles or Sportline. If you have one of these, simply speak to your Sales Account Representative who will be able to talk you through the process, get you approved and sort you out so you become a Freewheel collection point.