Shop The Look

We might be biased, but we think British riding is proper riding. The sort of riding where if you don’t get out there in the winter battling the rain, mud and cold then you’re going to be spending a lot of time indoors. But proper conditions need proper kit, and that’s what Madison Clothing’s AW23 collection is all about. This is clothing for those days when the elements try to keep you indoors but you’ve decided to ride so you’re going out no matter what. If that sounds like you, then the new DTE range paired up with Shimano footwear and a Lazer helmet is absolutely something you should check out.

Madison Clothing have a whole host of new additions to their SS23 collection covering all areas of a riders wardrobe. If road cycling is your thing then take a look at the new Flux road collection and Stealth eyewear. Designed for British summertime, take the new Flux packable waterproof. It is a key staple to the wardrobe offering an incredibly packable, waterproof jacket that can sit in the back pocket should you find yourself caught out in the rain.

Jack Tennyson is often caught on the other side of the lens but when he is, he’s usually found having a tonne of fun on two wheels. Clad in Madison Clothing’s Zenith thermal jersey and DWR trousers, Jack opts for layers in cooler months so he cab strip back to just a jersey when he’s flat out on the trails and quickly reach for his Roam jacket for the climb back up.

Indoor cycle training is a great way to keep your fitness and riding up all year round. There's an exciting selection of products that are now available to make indoor training fun and effective. At the forefront of training tech are brands such as Elite who make a range of smart turbo trainers and accessories. This alongside training specific clothing from Madison, means those hours spent climbing virtual mountains can be done in comfort by wearing clothing designed to match.

The season is changing, and with it so should your clothing. Thermals become a staple and waterproofs an essential as you continue to clock up the miles through all weathers this winter. Madison Clothing’s latest offerings are designed with UK riding in mind, with a selection of jackets, bottoms, gloves and warmers all designed to keep you warm, dry and seen.

Madison Saracen rider and European downhill cup winner Veronika Widmann shows us her off season autumn rides are full of epic views

Jack Carthy is a professional mountain biker and multiple UCI World Trials Champion. His bike-handling skills are pretty much unrivalled but when he’s not competing, he loves to head to the woods to hit up his local trails and have fun on his mountain bike.

Leave the car behind and take to the streets in absolute comfort and style. Whether you’re heading to the shops or riding to work, let the brand new Ridgeback Errand E-bike take the stress and strain away from your ride. With Ridgeback taking care of the ride, we look to Lazer to provide the latest in rider safety. Utilising Lazer’s own ground-breaking KinetiCore technology, the Lazer Strada is lightweight, stylish and provides additional protection from low speed and torsional impacts. And finally luggage, there really is only one choice when rugged durability, capacity and organisation are needed; the OGIO Alpha Convoy 525.

Kids+School holidays = riding bikes? Are they off out with their mates or going on an all day family bike ride, with obligatory picnic stop, make sure they have the right kit…

Are you heading on a bike packing adventure this summer? Whether you’re off an a multi-day epic or hitting your local gravel route, make sure you have the right kit…

Jack Carthy is a UK based trials rider with 9 World Championship titles to his name! Jack pretty much redefines what’s possible on two wheels and opts for the new Flux range from Madison Clothing to keep him light and versatile on the trails.