Shop The Look

Can't decide what to wear from our extensive range of cycling clothing? Let us show you what some of our favourite riders are styling at the moment.



Can't decide what to wear from our extensive range of cycling clothing? Let us show you what some of our favourite riders are styling at the moment.



  1. Jono Jones x Ariel 80 Pro at Freewheel

    Jono Jones x Ariel 80 Pro: The Exclusive Limited Edition Colourway

    01 January 1970
  2. Shop The Look Madison Clothing SS26

    Shop the look SS26

    The trails don’t stop when winter rolls in, and neither should you. Madison Clothing AW25 is built for warmth...

    01 January 1970
  3. Shop The Look Madison Clothing AW25

    Shop the look AW25

    The trails don’t stop when winter rolls in, and neither should you. Madison Clothing AW25 is built for warmth...

    01 January 1970
  4. Polly Clark – Shop the Look

    Polly Clark – Shop the Look

    Polly Clark, known on Instagram as @mountainyogabreaks, is a passionate mountain bike guide with a unique twist — she combines the thrill of two wheels with the grounding energy of yoga and mindfulness in the wild. Based in mid-Wales,

    01 January 1970
  5. Shop The Look - Dan Bateson Special

    Shop the look - Dan Bateson Special

    Step into the gear of MTB rider Dan Bateson with his ultimate trail-ready setup. From head to toe, Dan’s kit is built for getting the most out of his ride. He rocks Madison Clothing for lightweight, breathable comfort on the bike, paired with grippy

    01 January 1970
  6. Shop The Look - Lucy Downs Special

    Shop the look - Lucy Downs Special

    Lucy Downs x Madison Women's Clothing Banner

    Discover the perfect blend of performance and style with Lucy Downs in Madison Women’s Clothing. From everyday rides to big adventures, shop the looks that keep her moving - comfortable, confident, and ready for anything the trail brings.

     

    Lucy Downs Madison Womens Clothing 1
    Lucy Downs Madison Womens Clothing 2
    Lucy Downs Madison Womens Clothing 3
    Lucy Downs Madison Womens Clothing 4
    Lucy Downs Madison Womens Clothing 5
    Lucy Downs Madison Womens Clothing 6
    Lucy Downs Madison Womens Clothing 7
    Lucy Downs Madison Womens Clothing 8

    Shop The Look

    01 January 1970
  7. Shop The Look Madison Clothing SS25

    Shop the look SS25

    Your bike’s ready for endless summer spins, are you? As the days get longer and the sun shines brighter...

    01 January 1970
  8. Shop the look AW24

    Shop the look AW24

    As the temperature drops and the days grow shorter—and inevitably damper—your choice of clothing can be the difference between a ride you enjoy and one you simply endure. Madison Clothing understands this, which is why their latest Autumn/Winter collection has been meticulously designed to provide cyclists with the best protection against the cold and wet conditions of the season. Whether you're tackling a long weekend ride or commuting through winter mornings, having the right gear is essential to stay comfortable, warm, and dry.

    The new range features advanced technical fabrics and materials specifically developed to handle the challenges of colder, wetter weather. Madison has worked closely with industry-leading suppliers, including Elastic Interface and Primaloft, to integrate the most innovative technologies into their garments. These collaborations ensure that each piece in the collection not only provides warmth and protection but also delivers superior comfort and performance, allowing

    01 January 1970
  9. Shop the look SS24

    Shop the look SS24

    With the weather finally starting to look up and cyclists everywhere casting furtive glances at their summer bikes, Madison Clothing is back and ready for SS24. This new range puts the focus back on drop-bar riding with the Flux and Roam lines containing pieces for performance and adventure cyclists no matter what their budget.

    Shop the look

    01 January 1970
  10. Autumn / Winter Wear

    Autumn / Winter Wear

    We might be biased, but we think British riding is proper riding. The sort of riding where if you don’t get out there in the winter battling the rain, mud and cold then you’re going to be spending a lot of time indoors. But proper conditions need proper kit, and that’s what Madison Clothing’s AW23 collection is all about. This is clothing for those days when the elements try to keep you indoors but you’ve decided to ride so you’re going out no matter what. If that sounds like you, then the new DTE range paired up with Shimano footwear and a Lazer helmet is absolutely something you should check out.

    Shop the look

    01 January 1970
  11. Onboard the new Saracen Ariel 50 E

    Onboard the new Saracen Ariel 50 E

    Jack Tennyson is often caught on the other side of the lens but when he is, he’s usually found having a tonne of fun on two wheels. Clad in Madison Clothing’s Zenith thermal jersey and DWR trousers, Jack opts for layers in cooler months so he cab strip back to just a jersey when he’s flat out on the trails and quickly reach for his Roam jacket for the climb back up.

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    01 January 1970
  12. The season is changing

    The season is changing

    The season is changing, and with it so should your clothing. Thermals become a staple and waterproofs an essential as you continue to clock up the miles through all weathers this winter. Madison Clothing’s latest offerings are designed with UK riding in mind, with a selection of jackets, bottoms, gloves and warmers all designed to keep you warm, dry and seen.

    Shop the look

    01 January 1970
  13. Off season autumn rides

    Off season autumn rides

    Madison Saracen rider and European downhill cup winner Veronika Widmann shows us her off season autumn rides are full of epic views

    Shop the look

    01 January 1970
  14. Men's Autumn Wear

    Men's Autumn Wear

    Jack Carthy is a professional mountain biker and multiple UCI World Trials Champion. His bike-handling skills are pretty much unrivalled but when he’s not competing, he loves to head to the woods to hit up his local trails and have fun on his mountain bike.

    Shop the look

    01 January 1970