Lazer's KinetiCore makes helmets safer, lighter and more comfortable

Lazer is proud to present KinetiCore, the world’s first fully integrated rotational impact technology for cycling helmets. In development for over a decade, KinetiCore will change the way people think about brain protection technology as not only does it provide improved protection for cyclists but does so while making helmets lighter, improving airflow and increasing comfort.

The development of KinetiCore began just over ten years ago when awareness of the dangers of rotational impact began to improve, and technologies starting appearing in the market to combat those effects. Lazer decided to create its own proprietary technology which meant throwing out everything the design team knew about helmets and starting again from scratch.

The first step was assessment of how different types of impact affect cyclists, and using advanced simulations Lazer created thousands of templates to model and understand how to combat those impacts. The breakthrough happened when the design team studied how crumple zones work in cars, and this inspired them to build cone-like crumple zones into the inside of the helmet, designed to break on impact and dissipate energy that would otherwise be transferred to a rider’s skull.

KinetiCore is the result of that tireless process, a unique set of EPS foam blocks built directly into the helmet designed to buckle in the event of direct and rotational impact, redirecting energy away from the brain.

But better than that, Kineticore has other positive effects on helmet design as well. Because the technology is integrated into the helmet it reduces the overall weight, meaning the helmet is more comfortable and faster. It also means that Lazer is able to design each helmet to the company’s own specifications and build KinetiCore in rather than having to add it afterwards. That, in turn, means Lazer has been able to increase ventilation and improve airflow through each helmet, something that all riders are looking for. If that wasn’t enough, KinetiCore also results in less plastic being used in each and every helmet, reducing the environmental impact of helmet production.

It's not an overstatement to say that KinetiCore is a new benchmark for lightweight, protective helmets that are available for every type of cyclist. 

For launch, six helmets in the Lazer range will use KinetiCore. They are the brand new Vento and Strada road helmets, the Jackal MTB lid, another all new helmet in the urban-focused CityZen and two kids' helmets the Nutz and P'Nut. You can find all those KinetiCore helmets right here on Freewheel, along with the rest of the Lazer helmet range.