We can't stop watching these amazing short clips from DT Swiss

Call it ambient, atmospheric, ASMR or anything else you fancy, there's no doubt that videos of 'stuff just happening' are very popular right now. Maybe it's because life is so busy that sitting back and watching something relaxing is really fulfilling, or maybe it's just fun to watch interesting things. Probably best not to psychoanalyze it. 

No matter what the motivation for watchers, DT Swiss is in on the action with a series of seven short videos that shows how their spokes are produced on the incredible machines in their factory. Each individual video is only around 16secs long, but we just can't stop watching them. They're pretty mesmerising and we've been watching them all morning here, especially the one with the machine that forms the J-bend heads onto the spokes, that's our favourite (video number 5, if you're interested). 

DT Swiss is one of the very few wheel manufacturers that make everything in house, from rims to spokes, hub shells, internals - every single part of the wheel is designed and made by them. Although these videos focus on spoke production, who's to say that in the future there couldn't be a whole series showing how a wheel is made from start to finish? We'd watch that, for sure. Anyway, we've embedded all seven videos in order below. Enjoy.