Freewheel Backs Alba and Smurfit Westrock in the 2025 Lloyds Tour of Britain Women

At Freewheel, we believe in supporting the next generation of talent, championing grassroots development, and helping ambitious riders make their mark on the professional scene. That’s why we’re proud to continue our support of two dynamic squads competing in this year’s Lloyds Tour of Britain Women: Alba Development Road Team and Smurfit Westrock Cycling Team.

Alba Development Road Team: A Scottish Force on Home Roads

Making their second appearance at the UK’s premier women’s stage race, Alba Development Road Team are set to deliver an inspiring performance—particularly during the two Scottish stages, where they’ll race on home soil and enjoy strong local support.

The 2025 roster is one to watch. Double Olympic medallist Neah Evans, who first got on a bike in Glasgow, returns to the team bringing invaluable experience. Joining her are exciting new signings: Eluned King, a former CiCLE Classic champion, and Kate Richardson, who’s looking to make a long-awaited debut after injury heartbreak last year.

We’re proud to support Alba with Lazer helmets, Madison Eyewear, Shimano components, and Vittoria tyres, helping the team perform at their peak across all terrains and conditions.

Smurfit Westrock Cycling Team: New Name, Same Ambition

Formerly known as Pro-Noctis, the Smurfit Westrock Cycling Team enters 2025 with fresh energy, new backing from Irish packaging company Smurfit Westrock, and continued success on the British racing scene.

The team’s 2025 season is already off to a flying start. Lucy Harris claimed victory at the prestigious CiCLE Classic, while Lucy Gadd dominated The Peaks, taking both a stage win and the overall title in the two-day event. With proven talent and a solid foundation, this squad is ready to impress once again at the Lloyds Tour of Britain Women.

Freewheel is proud to be providing Smurfit Westrock with Shimano, Lazer, and Madison Eyewear—ensuring their riders are equipped with world-class gear as they race against the best in the UK and beyond.

 
Backing the Riders Who Inspire the Next Generation

We’re honoured to support these two talented teams and help bring greater visibility to women’s cycling. The Lloyds Tour of Britain Women isn’t just a race—it’s a platform that showcases determination, resilience, and the rising stars of our sport.

From the Scottish climbs to the fast-paced sprints, we’ll be cheering every pedal stroke. Good luck to Alba Development Road Team and Smurfit Westrock Cycling Team—we’ll be with you all the way.

Stay tuned to our social channels and blog for updates from the race.

You can find out more about the Womens Tour here - https://www.britishcycling.org.uk/tourofbritain/women