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Freewheel - Your New Online Bike Shop Coming Soon

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What is Freewheel?

Freewheel is a new e-commerce website for the Madison and Sportline brand portfolio to support their national network of independent specialist bicycle retailers ensuring they remain competitive in a market where they are under threat. It is all the benefits of ordering online but backed and supported by your local independent bicycle shop.

Ever Expanding Independent Store Network

Each shop is highly regarded within in their local communities and provides customers with many value added bike related services. Collectively known as the Freewheel Union, each participating bike shop retains their own bricks and mortar identity and are not owned by Freewheel. Freewheel.co.uk simply brings together professional cycle shops to give our customers extra service and peace of mind.

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Ever Expanding Independent Store Network

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Shimano Alfine Di2

Privacy rights	What does this mean?
Right to be informed	You have the right to be provided with clear, transparent and easily understandable information about how we use your personal data and your rights. This is why we provide you with the information in this Privacy Policy.
Right of access	You have the right to receive confirmation from us that your personal data is being processed, and where that is the case, obtain access to the personal data that we hold about you and certain other information (similar to that provided in this Privacy Policy).
Right to rectification	You have the right to require us to rectify any personal data that we hold about you if it is inaccurate or incomplete. Please contact us if you believe that any personal data we hold about you is inaccurate or incomplete. If you have an account with us, you can also view and update your basic contact details, gender, date of birth and marketing preferences at any time by logging into your account on our website.
Right to erasure	This is also known as ‘the right to be forgotten’ and, in simple terms, enables you to request the erasure of the personal data that we hold about you where: the personal data is no longer necessary for the purpose it was originally collected/processed; you withdraw your consent (where consent was previously provided and required for us to process the data); you object to the processing, as long as there are no overriding legitimate grounds for us to continue the processing; we’ve been processing your personal data unlawfully, or your personal data has to be erased in order to comply with a legal obligation. This is not a general right to erasure; there are exceptions. For example, we have the right to continue using your personal data if such use is necessary for compliance with our legal obligations or for the establishment, exercise or defence of legal claims.
Right to restrict processing	You have the right to restrict further processing of your personal data where: you consider the personal data we hold to be inaccurate, in which case we have to restrict any processing while we verify the accuracy of your personal data; the processing we are carrying out is unlawful and you request us to restrict processing, rather than erasing your personal data; we no longer need the personal data, but you need it to establish, exercise or defend a legal claim; or we are considering our legitimate interests for processing your personal data to which you have objected. When processing is restricted, we can still store your personal data, but may not process it further without your consent (unless processing is required in connection with legal claims, to protect another person’s rights or on important public interest grounds).
Right to data portability	You have the right to obtain and reuse the personal data that we hold about you in a structured, commonly used and machine-readable format, and (where technically feasible) to have such information transmitted to another "data controller", where: this is personal data you provided to us (i.e. not any other information); we are processing such data on the basis of your consent or to perform a contract with you; and the processing is carried out by automated means.
Right to object to processing	You have the right to object to processing in the following circumstances: where the processing of your personal data is based on our legitimate interests. However, If we can show compelling legitimate grounds for processing your personal data which override your interests, rights and freedoms, or we need your personal data to establish, exercise or defend legal claims, we can continue to process it. Processing of your personal data will be restricted while we make this assessment. Otherwise, we must stop using the relevant personal data; or where your personal data is processed for direct marketing purposes (including profiling related to such direct marketing).
Right to withdraw consent to processing	If you have given your consent to us to process your personal data for a particular purpose (for example, to send you marketing communications), you have the right to withdraw your consent at any time (although if you do so, it does not mean that any processing of your personal data up to that point is unlawful).
Right to make a complaint to the data protection authority	You have the right to make a complaint to the Information Commissioner’s Office (ICO) if you are unhappy with how we have handled your personal data or believe our processing of your personal data does not comply with applicable data protection law. The contact details of the ICO are set out below under How you can contact us.