Store Locator

Use our store finder to quickly find your nearest independent bike shop that is part of our UK network. Place an order at home or on the go, and collect it from your local Freewheel store for FREE when choosing our Click & Collect delivery service. 

Williams Cycles

Bikes & Accessories

Choose you local Freewheel store for real time stock and easy click and reserve

Williams Cycles

Bikes & Accessories

Choose you local Freewheel store for real time stock and easy click and reserve

Williams Cycles

Williams Cycles

"Cycling has been in our family for at least four generations now; its in the blood! The service we provide here is free to anyone and everyone, whether you're an avid cyclist or a once a year cyclist, it doesn't matter if you've bought your bike from us, it doesn't matter if you have a £50 bike or a £5000 bike we are here to help YOU first and foremost. Good old fashioned honest advice is what we pride ourselves on :) " Dominic Williams, Store Manager.

About the store

Established in 1904, we are long standing family bike shop with plenty of experience. We are very lucky to have a great team of keen, enthusiastic cyclists with a huge depth of knowledge on all things bikes! 3 speed Sturmey, BMX, downhill racing, E-bikes, kids bikes, road race, cyclocross, touring, jump bikes, hybrids and just about any bike you can think of. You name it and we will have somebody in store with first hand experience who can help.
We have a fully equipped Shimano Service centre on site with highly respected, qualified mechanics - our workshop team is capable of fixing pretty much anything from the old and the new. We stock a huge range of bikes, starting from small trikes and balance bikes going all the way to high end road, mountain and electric. We always keep a range of sizes and models for our customers to try. Our range of products and accessories in store is extensive; we pride ourselves on having as much selection as possible. Time is a commodity here that we offer freely, customer satisfaction is our top priority and honest advice is always given.

Store details

82-86 Albion Street
Cheltenham
Gloucestershire
GL52 2SE
United Kingdom

01242 512291

Store details

82-86 Albion Street
Cheltenham
Gloucestershire
GL52 2SE
United Kingdom

01242 512291

Opening hours

Monday 09.00-17.30
Tuesday 09.00-17.30
Wednesday 09.00-17.30
Thursday 09.00-17.30
Friday 09.00-17.30
Saturday 09.00-17.30
Sunday 11.00-16.30
   
Bank Holidays 11.00-16.30

Williams Cycles

"Cycling has been in our family for at least four generations now; its in the blood! The service we provide here is free to anyone and everyone, whether you're an avid cyclist or a once a year cyclist, it doesn't matter if you've bought your bike from us, it doesn't matter if you have a £50 bike or a £5000 bike we are here to help YOU first and foremost. Good old fashioned honest advice is what we pride ourselves on :) " Dominic Williams, Store Manager.

Opening hours

Monday 09.00-17.30
Tuesday 09.00-17.30
Wednesday 09.00-17.30
Thursday 09.00-17.30
Friday 09.00-17.30
Saturday 09.00-17.30
Sunday 11.00-16.30
   
Bank Holidays 11.00-16.30

Store services

Bike Fitting

Service and Repair

Events

Demo Bikes

Custom Builds

Cycle to Work

Workshop

Wheel Building

Finance Options

Shimano Service Centre

Williams Cycles