Hoops Velo

About the store

East Street Cycles' (now Hoops) journey began long before our doors opened in the Summer of 2004. In reality, it began with the founder, Gary Bird, hanging out as a customer in shops in the suburbs of London near where he grew up. Finding himself lucky to be part of the late eighties MTB boom and land his first job in a shop that sold some very sought after brands at the time, Gary was a bike shop journeyman learning the ropes as he went along!

Fast forward a few years, and with the grease of a bike shop coursing through his veins, Gary moved out of London and set his sights on opening his own bike shop. It wasn't long until East Street Cycles in Farnham was born.