Freewheel’s Price Match Policy


We’re committed to provide you with an unrivalled choice of the biggest ranges from the brands that we stock, whilst being backed and supported by your local independent bicycle shop. Their wealth of expertise and (local) knowledge combined with the convenience of shopping online will ensure you always get great value for money. We understand that price is an important part of this and will therefor price match selected brands against any competitor offering a better nationwide price for an identical in stock product and sold with the same service conditions.

If you do find a product being sold cheaper by one of our competitors then follow the steps below to receive your Price Match discount.

Brands We Will Price Match

 •  Current model year of all Ridgeback, Saracen and Genesis bikes and framesets
 •  Urban Iki
 •  100%
 •  Shimano Clothing S-PHYRE

How It Works

If you are shopping online please submit your price match request to with the following information:

 •  Web address (URL) of the product on our site that you would like to price match
 •  Size and colour/flavour of the product if applicable
 •  Web address (URL) of the product at a lower price on the competitor's website

We will contact you to arrange payment for the lesser amount and the order will be processed immediately.

Price Match Terms And Conditions

 •  We will price match all major UK competitors. A full list of competitors we price match against is available here
 •  We are unable to price match on non-UK websites at this time
 •  The competitor’s item must be identical (colour, size etc)
 •  The competitor’s item must be in stock at the time of the price match
 •  The competitor’s price must be publicly advertised online and cannot include any membership or personal discounts
 •  We cannot match any multibuy type offers
 •  We will take into account any delivery charges that are applicable
 •  We reserve the right to make additional charges for installation on price-matched products
 •  Price Match is not available when Cyclescheme or Interest-Free Credit is used as payment
 •  Price Match discount codes cannot be combined with any other offers
 •  We are unable to offer this Price Match policy for customers outside of the United Kingdom
 •  We reserve the right to decline a price match request at our discretion

For more information call us on 0208 385 3400 to speak to a member of our online sales team.

Competitors We Price Match

 •  Chain Reaction Cycles
 •  Cycle Store
 •  Cycle Republic
 •  Evans Cycles
 •  Halfords
 •  Hargroves Cycles
 •  JE James Cycles
 •  Merlin Cycles
 •  ProBikeKit
 •  Rutland Cycling
 •  Tredz
 •  Tweeks Cycles
 •  Wheelies
 •  Wiggle
 •  Sigma Sports
 •  Winstanleys Cycles
 •  Bikes Depot UK

We do not enforce the above price match policy to any of our (independent) stores, but you are of course always welcome to ask the question in store.